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This site diamondfinish.com.au has the following in the homepage, "Welcome to Diamond Finish Car Wash Mascot." We observed that the website also stated " We offer a wide range of services including washing, waxing, polishing, buffing, interior shampoo and." It also stated " Leather cleaning, as well as our Diamond Finish service. We pride ourselves on customer service with our team of friendly staff on hand to cater to your needs while. You wait for your car to be cleaned by our professional detailers. Enjoy a coffee in our cafe, surf the internet or just sit back and watch our flatscreen T. At Diamond Finish Carwash, you and." The header had carwash as the highest ranking keyword. It was followed by valet, detail, and detailing which isn't as ranked as highly as carwash. The next words the site used was detailer. detailers was also included but might not be seen by search crawlers.